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How-To: Mermaid Appeal

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How-To: Mermaid Appeal // Hustle + Halcyon

zOMG. Hi.

I’m pretty ECSTATIC to share one of my favorite ( & most beautiful ) brands ever today: Mermaid Perfume.

A little background here:
Though I pride myself on being a Texas-loving TEXAN ( currently living in California ), I was born in Florida. Are ya still with me??? My constant relocation can be a bit confusing…. #militarybratlife. Anywhooo, back to living in Florida: my family moved around in the Panama City/Destin area until I was 9 years old, so many of my leetle-beebus, childhood memories involve the white-sand, clear-water Florida beaches.

One VERY DISTINCT thing that I remember about living in FL ( more specifically: our little condo in Destin, which I lived in for a year, right on the beach…. it was a hard life ) was the smell of going to the beach. I’m not talking about the salt, sand or water smell in particular… but, there was just this really fresh, summery scent that went along with living there. It’s been hard to explain exactly, and I’ve missed it ( y’all know scent triggers memories like NO OTHER sense, right?? ).

Enter: Mermaid Perfume.

This stuff smells EXACTLY LIKE the beach… and y’all are thinking ‘no shit…. it’s called Mermaid, you idiot.‘ Just give me a second to digest this… I’ve only been searching for this perfume since I moved away from the Florida coast when I was 9. It gets me all nostalgic.

So, the fact that Mermaid Perfume makes a ton of shit that smells like the beach has me absolutely overwhelmed.. in the best way possible. This candle is lit in my house 24/7 & the fragrance has replaced my favorite scent since High School ( Alien ).

I don’t usually babble on and on about one single brand in a post ( & I’m not getting $$$$ for this ), but I just had to share this life-changing discovery with y’all. It also doesn’t hurt that everything Mermaid is so freakin’ pretty. Score #290348585.

Mermaid Perfume products are available at Anthropologie, Urban Outfitters, or on the Mermaid Perfume site.

Can ya digggg?

Happy Thursday, beebz. x

How-To: Mermaid Appeal // Hustle + HalcyonHow-To: Mermaid Appeal // Hustle + Halcyon

5 Responses
  • Chloe
    07 . 16 . 2015

    I’ve wanted to try this brand for AGES. It’s gonna be hard for me to choose which products from the range to get because I’m a broke bitch but everything is so dreamy!


  • Hillary Sloane
    07 . 16 . 2015

    Oh my god the design nerd in me just died a thousand happy deaths <3 <3 The packaging and the whole mermaid theme is perfection. Thanks for sharing!

  • Jennifer
    10 . 01 . 2015

    Who is the fragrance Alien by?

    • payton@hustleandhalcyon.com
      10 . 01 . 2015

      Thierry Mugler! It’s my night time fragrance!

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